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Dharanu Fashion Tribes is a vibrant women's clothing brand that celebrates cultural heritage, modern femininity, and bold self-expression. When we were entrusted with creating the total brand and visual identity for Dharanu, we embraced the opportunity to craft a design language that reflected both strength and grace.
From the logo to the color palette, every detail was carefully curated to resonate with the brand's core values - authenticity, empowerment, and timeless style. Our packaging design carried forward this narrative of elegance rooted in culture and reinforcing dharanu's identity as a brand that detail, craftsmanship, and connection. Our approach was to blend traditional influences with modern design elements to reflect the brands commitment to heritage while embracing a global fashion outlook.
To maintain consistency and elegance across all touchpoints, we also created a comprehensive suite of brand collaterals and office stationeries. Each element followed a unified design language with purposeful use of space, pattern, and texture to help continue its unique identity consistently across future campaigns and collections.
Dharanu Fashion Tribes
Scope : Brand Identity | Packaging Design | Brand Collaterals
