When this vibrant South Indian restaurant approached our design agency, their goal was very clear to create a brand identity and menu experience that captured the warmth, authenticity, and rich culinary heritage of South India while appealing to a modern audience. We took on the challenge of blending tradition with contemporary design, ensuring every detail resonated with the restaurant's culture and cuisine. 

We began by crafting the brand identity, drawing inspiration from earthy color palettes and logo features a balance of clean, modern typography instantly conveying authenticity while staying approachable. The brand colors - Turmeric Yellow and Warm terracotta were chosen to reflect the flavors and vibrancy of South Indian spices and landscapes. For the menu card and menu booklet, our focus was on creating a functional yet visually engaging design. We used high quality food photography paired with minimal, easy-to-read typography to ensure an appetizing and user friendly experience.  

The layout was designed to guide customers effortlessly through the menu. The menu-booklet for dine-in was crafted with premium finishes, rich textures, and a sturdy binding to withstand regular use, while the takeaway menu card was designed to be compact and visually appealing. Together, these designs not only elevated the dining experience but also reinforced the restaurant's brand as a place where tradition meets taste served with warmth and care. 

Biryani Point