Mr. Sunraja Oil Industries

Scope : Brand Identity | Packaging Design | Website Design

Sunraja Oil Industries, a well-established FMCG Brand, offers a diverse range of cooking oils and daily-use consumer products. We collaborated with them since 2013, on a comprehensive branding initiative, including the redesign of their brand identity, product packaging, and website. Through strategic design thinking and a deep understanding of the FMCG market, we revitalized their visual identity across multiple product lines.

Mr. Gold : Their flagship cooking oil brand, now features a modern and consumer-friendly design that communicate trust and quality.

Nakshatra Pooja Oil : A refined and spiritual visual language was developed to reflect the purity and divinity associated with their lamp oil.

Nakshatra Agarbatti : We crafted a calming and elegant packaging design for their incense sticks, enhancing shelf appeal and brand recall.

A fresh, cohesive brand presence that resonates with consumers at every touchpoint. Post-rebranding, Sunraja has witnessed a remarkable increase in brand recognition and sales growth. Their products now stand out more effectively on shelves, and the intuitive, redesigned website supports a seamless digital presence. This transformation not only elevated the brand's market positioning but also reinforced consumer trust and loyalty across their entire product porfolio.

Packaging Design